试题详情

No one can l Howard Schultz ofinaction since he returned as chief executive of Starbucks,the firm he built into a multinational 2 to watch it stumble under his successor.Barely a month has gone by over the past year without the firm 3 some new initiative or other.The latest came on February 17th in New York,when Mr.Schultz 4 Via,an instant coffee which,he 5,tastes just as good as Java brewed in the shop by one of the firm"s baristas.Don Valencia,the firm"s first head of research and development,who 6 the blended and frozen frappuccino drinks that earn Starbucks$2 billion a year,could never find a 7 to scale up an instant formula he had developed at home.When Mr.Schultz retumed as chief executive,he 8 that there had been some technological advances,allowing finer grinding,9.So he asked the R&D team to repeat the recently deceased Valencia"s experiments,and found that"we had broken the 10".The name Via is a hat-tip to Valencia-though during development it was known as Jaws（just add water,stir）.Starbucks says it has patents that should 11 competitors from quickly replicating Via,which will go on sale in some American stores next month.The opportunity may,12,be biggest in other countries:in Britain over 80%of coffee sold is instant,13 with just 10%in America.14 Starbucks drinkers decide that Via tastes good,the company will have to get the price 15.The riskis that the firm"s existing customers may 16 counter service and start making their own cup of instant.To keep customers coming to remaining outlets,he might experiment with discounts such as cheap 17 meals ofa drink and food.He also wants a visit to a Starbucks shop to bc a"18 uplifiing experience".Improving the smellin stores by changing the cheese used in breakfast sandwiches was a start.But 19 that staff are enthusiastic will be especially difficult whenjobs are 20.10选？