试题详情

资料：“Our cars are for people who want something different.” This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company"s factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss. Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars. The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship. Why do some customers still stick to Suprema Cars?